High quality Certified Organic Apparel
In Collaboration with BROTHERS TAHITI
The brand was born in November 2005 in the surfing “capital” of the world: the north shore of Oahu, Hawaii. The founders of the company— brothers Teiva and Malik Joyeux— decided to start a brand together, thinking that it would be a good longterm project for them. Both were professional athletes in watersports, Malik was a surfer, and Teiva an allround waterman (excelling in windsurfing, kiteboarding, surfing, and tow-in surfing).
The idea to call the brand Brothers Tahiti was instantaneous. Just a few days after Teiva and Malik had been brainstorming on the project, Malik passed away while surfing at the notorious surfspot “Pipeline” on Oahu´s north shore.
In the aftermath of the tragic loss of Malik, Teiva and his family were profoundly touched by the outpouring of love. The “spirit of aloha” was palpable, and the beauty and authenticity of the surfing community’s sympathy was touching.
Already then, Teiva made a promise to himself that he would see it through with the Brothers Tahiti project, and he decided the project would be a tribute to his brother. Now, 15 years later, the Brothers Tahiti Project is truly coming alive. Welcome to the Brotherhood.
With products that feel great, look great and function great, Brothers Tahiti’s primary commitment is sustainability, environmental awareness, and minimizing negative impacts on nature. It is important to us to not be “just another surf-wear brand”, but rather to be an athleisure-brand that inspires towards greater community, environmental awareness and action.
We hope that by purchasing a product you will become not only be a brand ambassador but most importantly an ocean ambassador; dedicated to protecting the waves and nature we all love.